Hire us for Purpose Positioning & Brand Repositioning
We help brands realise their extraordinary potential to serve as a force for good and leverage digital tools and advanced analytics to address global challenges, beyond the traditional CSR opportunities. Wiyld Carbon works to move purpose from mere tangential to core of the brand strategy.
Placing purpose at the core
We help clients with purpose-gap analysis and from existing generic purpose statements, create a much more meaningful and clearer brand purpose statements. During the process, we work with clients to deeply reflect on their corporate identity—what they really stand for—which leads to material changes in their brand strategy.
Building employer branding
We work on two spectrums– firstly, reducing the number of disengaged employees and secondly, building a purpose-driven positive perception for sourcing better talent. Employees’ desire for ‘meaning at work’ versus what they experience, reflect a purpose gap which we help our clients bridge through a well-crafted internal comms strategy and implementation.
Purpose conflict scenario planning
Living in over-communicated times, consumers and employees are smarter than ever before. Products & services are ‘bought’ not ‘sold’ these days. The battle of perception is fierce. And, therefore, the PR crisis looms large all the time. We have managed complex newsrooms, large influencer campaigns and closely interact with social activists and prepare ourselves accordingly to deal with a crisis.
“We needed someone who could go beyond the brief, get into the trenches and partner into our endeavours. We found a great partner who does all this with aplomb and can put itself in the consumer’s shoes effortlessly.”
Manish Shah
MD & CEO, Godrej Housing Finance
Why Brands Work With Us
We provide exceptional quality of ESG and sustainability content saving hundreds of hours
Learn how we help brands with sustainable storytelling
Launch & Positioning of Smart Cities Council
The case-studies helped educate relevant journalists that transformation of a city into a smart city is actually a possibility opening them up for further discussions. Timing media interactions with media policy announcements allowed top-of-the-mind recall resulting in client getting featured on prime-time television.